From marketing that burns moneyto marketing that solves problems.
Before you spend more on ads, we diagnose what's actually wrong, then work with the best experts in that area to make your brand actually sell. The consultation and diagnosis are free.
Show transcript
- Ad spend: KRW 10 million. Sales: zero?
- Diagnose first. We find where the purchase journey is stuck.
- We bring in the right expert for each blocker.
- We pull scattered execution into one message.
- From branding to commerce, pick only what you need.
- Progress you can see without asking, in your client workspace.
- A report every week on what worked.
- Dongle Media Lab, the marketing partner that starts with a diagnosis. Request a free diagnosis at donglemedialab.com/en.
Marketing because everyone else is doing it just burns money
Plenty of companies sell tactics. Before we execute anything, we decide what should be executed.
The usual way: Buys clicks with discounts and salesy ad creative
The Dongle Media Lab way: Diagnoses what's wrong first, with strategy and numbers
The usual way: Ignores how the customer journey has changed and just pushes more impressions
The Dongle Media Lab way: Redesigns the customer journey, starting with content, reviews, and influencers
The usual way: Burns budget on media with no strategy
The Dongle Media Lab way: Executes with branding and storyline at the center
The usual way: Repeats the same playbook no matter who runs it
The Dongle Media Lab way: Assigns each area to a top specialist in that field
We start with your real problem, not a marketing method
We start by listening: what isn't selling, and where things are stuck. Marketing drawn up on theory in an office rarely holds up in the field, so we build our answers from what we've tested by selling ourselves.
Diagnosis first
Before doing anything, we pin down the problem with strategy and numbers.
Specialist-led
Each area is handled by a top specialist in that field. No vague jack-of-all-trades.
Through to execution
From branding to content and commerce, we stay with you until the results come in.
Co-CEO · Live commerce and content specialist
Minwoo Jin
He has hosted live commerce broadcasts for many brands, including Samsung Electronics, Market Kurly, and CheongKwanJang. He learned what actually sells firsthand, on live sets where orders rise and fall in real time.
- Live broadcasts for major brands including Samsung, LG, Market Kurly, and CheongKwanJang
- A creator who sells directly, with 18K Instagram followers
- A broad network of influencers and creators
- Live commerce and content, from planning to execution
Brands Minwoo Jin has worked with on live commerce
Brands worked with: Samsung Electronics, LG, Hyundai, Naver, Kakao, Coca-Cola, Google Play, Burger King, 3M, Ottogi, Pulmuone, Yuhan-Kimberly, P&G, Market Kurly, CheongKwanJang, Yuhan, Chungho Nais, KD Navien, Modetour, Hanatour, Shinsegae Food, Korea Eundan, GC Biopharma, Bonjuk
You've tried agency after agency. Why is nothing changing?
We find where things are stuck, bring in specialists who are genuinely good at that area, and get everyone moving with one message.
Step 1
Diagnosis
Is it awareness, persuasion, conversion, or repurchase? The fix depends entirely on where things are stuck, so we pinpoint that spot first with strategy and numbers.
Step 2
Match
From vetted specialists we've worked with before, we bring in the one who fits the problem. Size and fame aren't the criteria.
Step 3
Align
We bring the specialists together so they work toward one brand message and one goal. Not scattered efforts, but one direction.
If you don't know where to start, that's a sign you need a diagnosis.
Request a free diagnosisStart with what you need now
You can start with just one area. When you expand the scope, you continue with a team that already knows your brand and numbers, so there's no need to explain everything again.
Strategy · Training
- Marketing strategy consultingWe set priorities before adding channels.
- On-site AI training for businessesSet aside one day, and every participant walks away with six deliverables.
- Online AI trainingComing soonOnline courses are in the works.
Software development
Performance
Content · PR
- Blog marketingWe consistently write posts that get found in search and read to the end.
- PR servicesWe shape your message and distribute it to media outlets and communities.
- Social media consultingWe find out why it isn't working, then fix your scripts and copy too.
- Video productionFrom a shot-by-shot plan to final delivery, we make it with you.
Commerce
From inquiry to execution, in five steps
At each step, we tell you upfront what we'll deliver and what we need from you. Details are adjusted together based on scope.
Step 1. Request a free diagnosis
Tell us about your situation and what you need using the form below. We'll review it and get back to you.
Step 2. Diagnosis · Proposal
We review your current channels and materials, then send a proposal covering scope, timeline, and cost.
Step 3. Contract
We refine the proposal together and finalize the contract and deliverable standards.
Step 4. Workspace setup
We give you a client account. Log in and your projects and schedule are ready.
Step 5. Execution · Weekly reports
Work runs on a kanban board, and each week a report records what worked.
Hand it off,
stay in the loop
What makes outsourcing frustrating is usually the process, not the output. That's why we built the system first: you shouldn't have to ask how things are going.
See progress as it happens
Once the contract is signed, you get your own account. Log in anytime to see where things stand, no status request needed.
See the current stage on a kanban board
With columns for planning, production, review, and publishing, where a card sits tells you how far along it is.
Video starts with a shot-by-shot plan
Before filming, we give you a plan with narration, captions, and direction laid out shot by shot, so finished videos rarely need to be remade from scratch.
Weekly reports keep a record
What we tried this week, what worked, and what to change next week all build up as a record.
Brand refresh
62% complete
Plan
Produce
Review
Publish
This week's report
Frequently asked questions
These are the questions first-time clients ask most. If you have others, include them in your free diagnosis request.
- What kind of company is Dongle Media Lab?
- We're a marketing partner that uses strategy and numbers to diagnose what's wrong before you spend more on ads, then works with experts in that area to make your brand actually sell. We take branding, strategy, development, performance, content, commerce, and creator work all the way through execution.
- What does the free diagnosis involve?
- We find where your purchase journey (awareness, interest, conversion, repeat purchase) is getting stuck. Once you submit a request, we review your current channels and materials, then send a proposal covering scope, timeline, and cost. The consultation and diagnosis are free.
- Can we hire you for just one area?
- Yes, you can hire us for just one area. When you expand the scope later, you continue with a team that already knows your brand and numbers, so there's no need to explain everything from scratch.
- What are the steps?
- There are five steps: free diagnosis request, diagnosis and proposal, contract, client workspace setup, and execution with weekly reports.
- How do I check on progress?
- After you sign, we give you your own workspace account. You can see the current stage on a kanban board (planning, production, review, publishing), and each weekly report shows what we tried and what worked.
Request a
free diagnosis
Just tell us where things stand and what you need. You don't need a finished plan.
- Someone from our team will review it and get back to you.
- If you prefer email, you can also write to aj.koo@shortshock.net.
- We use what you send only for this consultation and delete it afterward.
Worth reading before you burn more budget
We write about what we've learned selling firsthand.
