TikTok is backing short-form movie and TV reviews with a creator camp and rewards

If you make short-form videos (short videos) reviewing movies or TV dramas, here's some news worth knowing. TikTok is specifically nurturing creators (video makers) like you right now. It held a training event during the Busan International Film Festival, and it also has a rewards program for the TV and film category. Let's go through what happened at the events and what it takes to qualify for rewards.

What events did TikTok hold in Busan?

On Oct 7, TikTok held a "TV & Film Creator Camp" and a "TV & Film Creator Workshop" at the Grand Josun Busan hotel. The camp was for beginner creators, and the workshop was for professional creators.

The events took place during the 31st Busan International Film Festival. According to MADTimes, they were designed to help creators grow. They were aimed at creators who reinterpret TV and film content from their own point of view and add new stories to it.

What happened at the camp and the workshop?

The morning camp brought together 50 beginner creators. They learned step-by-step growth strategies and how to make the most of the platform. The camp focused on giving creators who are just starting out practical guidance on growing and know-how for making videos.

The workshop featured talks from industry professionals. Participants also traded feedback on videos they had submitted in advance. It was a session that gave professional creators industry insights (perspectives from people in the field) and hands-on feedback to take their production skills up a level.

Why is TikTok investing in short-form reviews?

Because content that reviews titles or reinterprets them from the creator's own perspective has spread quickly, all the way to short-form. Reactions to and interpretations of movies and TV dramas are now traded actively in short videos too.

TikTok explains that these videos give viewers a way to discover new titles. In other words, short-form reviews can become a channel for getting the word out about a title. That's worth noting for brand managers who handle movie and TV drama promotion, too.

What support is there besides the training events?

In April, TikTok announced it would invest $50 million in Korea's content ecosystem. The TV and film category also has a "Special Rewards Program." It pays up to 3x more depending on quality.

Quality is the core of this program. Even among videos in the same TV and film category, rewards vary with quality, by as much as 3x. If you post review videos regularly, the polish of your videos turns into rewards.

What are the requirements for the Special Rewards Program?

The requirements are 10,000 followers, 100,000 views in the last 30 days, and original videos (ones you made yourself) at least 1 minute long. That means TikTok looks at your account size, recent performance, and video format together.

If you make short-form movie or TV drama reviews, start by checking your account's numbers today. Look at your follower count and your views over the last 30 days, and check whether the videos you're posting now run longer than 1 minute.

Key takeaways

• Short-form movie and TV drama reviews and reinterpretations are a category TikTok is growing, even hosting training events for it.
• The Special Rewards Program in the TV and film category pays up to 3x more depending on quality.
• First, check your account against the requirements: 10,000 followers, 100,000 views in the last 30 days, and original videos at least 1 minute long.
• If you're a brand manager planning creator collaborations, you can factor in TikTok's point that short-form reviews help viewers discover new titles.